Britain’s Most Trusted Tradesmen

UK householders consider one type of local tradesmen more trustworthy than all others.

A survey by leading UK consumer magazine Which? polled 1,461 householders to find Britain’s most and least trusted tradesmen.

HOW TO BUILD TRUST AND INCREASE YOUR REVENUE

It’s great news for sparkies and bad news for builders and roofers, whose reputations are well and truly in the gutter.

Britains most and least trusted tradesmen:

  1. Electricians – 80% trust
  2. Central heating engineers – 75% trust
  3. Plumbers – 73% trust
  4. Carpenters – 72% trust
  5. Decorators – 70% trust
  6. Plasterers – 68% trust
  7. Glaziers – 65% trust
  8. Tilers – 61% trust
  9. Kitchen fitters – 58% trust
  10. Builders – 53% trust
  11. Drain and sewer services – 50% trust
  12. Roofers – 48% trust

It’s worth noting that the poll was based on perceptions and not experiences, which may be more to do with old stereotypes than lived experiences for many.

Also worth mentioning is that the top five trades are those that require more qualifications and regulation, which may account for increased trust.

HOW A WEBSITE HELPS YOUR BUSINESS

Common concerns for British householders when it comes to hiring local tradesmen are: not turning up on time (69%), poor workmanship (55%) and being ripped off (46%).

Whatever your trade, there are a few things you can do to help your trade, and build your client base.

What can you do?

One of the quickest and easiest ways to build trust is with a professional website. There you can display pictures of your workmanship, testimonies from satisfied customers and details of professional affiliations and qualifications.

A survey by leading UK consumer magazine Which? found Britain’s most and least trusted tradesmen, ranked below.

It’s great news for sparkies but terrible news for builders and roofers:

WHY YOUR BUSINESS NEEDS A WEBSITE

Britains most and least trusted tradesmen – ranked:

  1. Electricians – 80% trust
  2. Central heating engineers – 75% trust
  3. Plumbers – 73% trust
  4. Carpenters – 72% trust
  5. Decorators – 70% trust
  6. Plasterers – 68% trust
  7. Glaziers – 65% trust
  8. Tilers – 61% trust
  9. Kitchen fitters – 58% trust
  10. Builders – 53% trust
  11. Drain and sewer services – 50% trust
  12. Roofers – 48% trust

The results are based on a poll of 1,461 British householders. Stereotypes may play a large part in trust scores.

HOW TO WIN TRUST AND INCREASE REVENUE

But the top five trades are those that require more qualifications and regulation, which may also account for increased trust.

Common concerns for British householders when it comes to hiring local tradesmen are: not turning up on time (69%), poor workmanship (55%) and being ripped off (46%).

HOW TO GROW YOUR BUSINESS

Whatever your trade, there are a few things you can do to help build trust, and your client base.

Increase trust – and income

One of the quickest and easiest ways to build trust is with a professional website. There you can display pictures of your workmanship, testimonies from satisfied customers and details of professional affiliations and qualifications.

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